Monday, 21 November 2011

Rutting Season is officially over.

Ted Baker AW11 Activty from Guided Collective on Vimeo.

Here's a little end of project film for another tour I've recently completed but this one was in the cosy confines of a bunch of lovely Ted Baker stores across the country for their in-store event entitled...ahem... It's Rutting Season (which indeed it was at the time).

Incase you didn't know, during the Autumn months all the magical, magnificent stags and does around the world get their freak on and start going rutt crazy.
The guys are all desperate to impress a lady so she'll let him take her home and show off his 'moves' (hopefully minus any music courtesy of Simply Red).

With this in mind, I worked with the skill-tastic dudes at the Guided Collective to help create what can only be described as a human take on the rutting season.

In a number of stores across the UK, customers were invited to try on frocks or dapper suits (if they wanted) throw on the beautiful hand-crafted doe and stag masks made by the hugely talented chaps at Creative Trust and strike a pose.

Said poses were then snapped by some of the UK's top fashion bloggers (including the super-cool Mademoiselle Robot with all images being posted to a specially created app on Ted's Facebook page.
As you may have guessed, the most popular guy and gal (or rather, doe and stag) were decided upon by the thoroughly modern decision making process which is 'how many LIKES did you get' on Facebook.

I'm probably going a bit overboard with the description given that there's a film for you to watch above this so apologies for the boring patter.

If you fancy snooping at a few of the ruttee's you can check them out HERE.

No comments:

Post a Comment