True Romance ...

...is sending a Skype message to the special person in your life via a slightly mental little man in Tokyo. Or via one of the other Skype artists in other countries around the world.
I helped the very very lovely people at Poke for a couple of days on this project and three (or maybe four or five) months later it's gone live.
Pretty cute I think. And better than lame old Moonpig.
The campaign's called Skype outside and you can investigate further here